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VP/MD - MarketingAnalytics

Location: Wilmington, Delaware; Baltimore, Maryland; New York, New York; Charlotte, North Carolina

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What makes a VP/MD - MarketingAnalytics successful at OneMain? Check out the top traits we’re looking for and see if you qualify.

  • Collaborative
  • Communicator
  • Creative
  • Strategic
  • Relationship Expertise
  • Results Driven

Culture

  • We encourage connection through Connectivity Days to reinforce in-person connection and engagements across sites.
  • We encourage teams to take ownership of initiatives in this fast-paced, entrepreneurial environment so they can drive solutions that stay ahead of customer needs.
  • We engage in work that is not only meaningful but also fosters professional growth.
  • We exemplify agility and innate curiosity, fostering collaboration with cross-functional groups and projects.
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The best part about working at OneMain is the opportunity to empower our team members to maximize their potential.

Jamelle B., Organizational Development and Learning

Benefits

  • Blue circular icon with 4 people illustrations

    We promote social and family well-being by offering paid time off for volunteer hours and providing family back-up care.

  • Blue circular icon with open hands holding heart

    We offer extensive, comprehensive coverage to support team members’ needs physically and mentally, such as access to Talkspace and Hinge for on-demand physical therapy via an app.

  • Blue circular icon with piggy bank

    We offer financial wellness that includes 401(k) with match, ESPP, tuition reimbursement and tools like subscription cancelation that help you stay on top of your financial goals.

VP/MD - MarketingAnalytics

Location: Wilmington, DE
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Job Number R2505-46103 Date posted 05/16/2025

OneMain is currently seeking a dynamic and experienced Managing Director of Marketing to oversee our largest marketing channel—Digital Marketing. This role demands a strategic leader with expertise in analytics, technology, and customer-centric design.

The Managing Director of Marketing will be responsible for the comprehensive management and strategic direction of our digital marketing channels. This position requires a deep understanding of data analytics, technology, and customer-focused marketing strategies. The ideal candidate will excel in leading and developing cross-functional teams comprised of marketing and analytics professionals, as well as partner closely with product management and technology functions .

In this role, you will lead, develop and design an industry leading new (and former) customer acquisition strategy.

Strategic Planning and Execution:

  • Develop and implement comprehensive digital marketing strategies aligned with OneMain’s business objectives.

  • Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.

  • Team Leadership and Development:Recruit, mentor, and develop a high-performing team of marketing and analytics associates.

  • Foster a collaborative environment that encourages innovation and continuous improvement.


Stakeholder Collaboration:

  • Work closely with internal stakeholders, including sales, product development, and customer service teams, to align marketing strategies with overall business goals.

  • Build and maintain strong relationships with digital partners to foster collaboration and drive mutual success.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a quantitative field

  • 10-12 years of experience in analytics or marketing management.

  • Proven experience in leading and developing cross-functional teams.

  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

  • Deep understanding of marketing technologies and platforms, including digital marketing.

  • Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels

  • Demonstrated ability to manage budgets and optimize marketing spend for maximum impact.

  • Customer-focused mindset with a passion for delivering innovative marketing solutions.

Location:(hybrid)Wilmington, DE | Charlotte, NC | Baltimore, MD | New York, NY


Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances 

  • Up to 4% matching 401(k)   

  • Employee Stock Purchase Plan (10% share discount)   

  • Tuition reimbursement   

  • Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date) 

  • Paid sick leave as determined by state or local ordinance, prorated based on start date 

  • Paid holidays (7 days per year, based on start date) 

  • Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.

Baltimore/New York Target base salary range is $180K - $230K, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

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